Goldie
Words by Molly Lee-Teng
Groupies, Band Aids, musician muses — whichever term they chose to identify with in the ‘70, I imagine they would all agree on these frames. These are the modern-day “I live and die for music”, It-girl / It-boy shades. Its narrow, angular silhouette baits your gaze, a perfect framing of the eyes. Yet lightly dyed lenses with slight transparency cloud them in a haze.
These are not idle objects. They have strict expectations, “Draw attention without appearing to want it,” you could command them. Or “give an air of accessible mystery.” These shades are a survival tool; a necessity to stand out amongst the throngs of screaming fans, if you choose to use them as such. But apart from being a means of subconscious influence, the frame at its core is a versatile style choice — both unconventional and effortless. A piece, I imagine, that would be a staple in any groupie’s wardrobe arsenal.
Groupies in the ‘70s, they had original style and they broke the rules. That’s the thing with being part of a counterculture. The big, societal rules are already broken, so the fashion ones are easy to defy. While breaking the fashion rules of their era, they unknowingly created the style mantras we live by now: mix vintage with indie brands and DIY pieces, play up a simple outfit with loud accessories, experiment with materials, colors, silhouettes. Its tone is eclectic-whimsy or casual-glam.
The Goldie sunglasses are a modern take on this style aesthetic. It’s delicate, yet bold. Quiet, yet alluring. It’s the perfect final touch to elevate a simple outfit but can also hold its own against a kaleidoscope of textures and accessories. However it's paired, be aware of its very tangible allure.
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GOLDIE SUN
$415