We are, by definition, slow fashion: classically California eyewear created with a conscience and ethical approach. But we recognize there’s always more we can do…so it’s time to level up. Here’s a look at our current practices and initiatives as well as what’s to come.
In February 2022, we launched our first GREEN Collection with the introduction of an innovative, sustainable acetate that is bio-based and biodegradable derived from vegetable starch and bioethanol. By utilizing this formula consisting of mostly composed materials from renewable sources, we limit our use of fossil fuels and reduce our emissions of greenhouse gases.
It was the summer of 2011…Watch the Throne was in heavy rotation in our little Abbot Kinney office and we were getting ready to ship our first collection. We learned that all of the frames needed to have a box to protect the cases and put labels on. When we spoke with our retail partners, they told us that most frame boxes immediately went into the trash.
This seemed like a real waste of trees — so we came up with a recycled paper wrapper. It’s been 10 years and we have shipped hundreds of thousands of these around the world. It’s a tiny drop in the big bucket of moving towards a more environmentally sound future but it’s something that we, as a brand, feel is important.
Fast forward to the launch of our first GREEN Collection in 2022. It’s part on a larger ongoing design method of using sustainable materials: the cleaning cloth is made from 100% recycled plastic bottles, the case itself is made from animal-free suede, and the case wrapper is made from FSC-certified recycled paper.
Each of our retail locations has a fully outfitted lab and optometric technician to provide rapid on-site crafting and eyewear restoration. Keeping your eyewear fresh by adjusting frames, balancing temples, tightening screws, or simply cleaning and sanitizing extends the life of your frames.
To bring our designs to life, we have partnered with an incredible family-owned factory in China, which allows us to manufacture our eyewear ethically and at a fair price without sacrificing quality.
Below are a few key points about our factory in China, reflective of their efforts towards sustainable and ethical manufacturing: