GLCO x General Admission

By Freza

GLCO is throwing down in the neighborhood again, this time to celebrate our latest collaboration, a beach-ready set for all our sun-soaked babes. Created with General Admission, the collab includes a limited edition oversized beach umbrella and palms print beach towel, perfect for the long summer days ahead of us.

“GLCO and General Admission both started, and grew up in, Venice Beach. We wanted our collaboration to reflect our neighborhood’s laid-back beach culture,” says Garrett. His friend Gavin of General Admission adds, "We wanted to create a GLCO frame but Garrett came up with the idea of a beach umbrella and towel and we were like, hell yeah that's sick. So we decided to create shade versus shades."

And what better way to celebrate the start of summer than a good ol’ VB-style banger? We’ll be celebrating at General Admission at 52 Brooks Avenue on Sunday, May 28. The festivities will begin from at 6pm and all are welcome to attend. There will be a rotation of live DJs with a special appearance by La Isla Bonita, who will be serving up some of Venice’s best tacos. Beer and tequila will be provided, just don’t act like an asshole. We can’t wait to kick off the summer in our favorite neighborhood of our favorite city –- see you all there!

After the party, the umbrella and towel will be sold exclusively at General Admission and GLCO Abbot Kinney & La Brea, and online at and