Not to sound cheesy, but at GLCO we like to hire people who are actually passionate about eyewear. The beautiful thing about this industry is that it is one of family. Not only does our brand stem from a history of eyewear, but we have lots of people in the company that come from generations of opticians. Bobby Valentine is one of those people. When you grow up around the eyewear industry, it’s only a matter of time before it draws you in. Bobby’s career was sparked by a love of vintage eyewear and he has a pretty impressive collection himself. Next time you’re strolling down La Brea, you’ll probably spot Bobby. He’s hard to miss. With a formidable beard and remarkable sense of style, this guy can make magic happen when it comes to finding the perfect pair of frames. He’s also the mastermind behind the GLCO sandwich board, but you didn’t hear that from us.
Your father is also an optician. Was it always in your plan to follow
in his footsteps?
Becoming an optician was never the plan. I remember in my teens telling my dad that I would never do the same thing as him. My grandfather was also a master optician, and my dad hoped he could pass the torch to me someday, but I wanted to make music instead. I just wanted to do the opposite of what he wanted me to do.
Rebellious teen shit.
How did you first get interested in eyewear?
I did the music thing for a while. I was working at Trader Joe’s part time and DJing on the side. I eventually started making my own music, which led to traveling to Europe and other out of town gigs that sort of became a career. It was cool for a bit; I got to travel for free and see some things I never would have seen otherwise. But the lifestyle I was living took a toll on my health and I needed to switch things up. I was always into fashion and being creative, and I started paying more attention to eyewear (via my dad). I got really into vintage eyewear and started warming up to the idea of becoming a 3rd generation optician (my mom was also an optician before I was born).
How expansive is your vintage eyewear collection? Do you have a favorite piece that you’ll never sell?
I have a few frames, probably around a couple thousand. 90% of them are vintage frames from the early 1900s to the nineties. I really like 60s-80's. So much cool shit. My favorite piece is a pair of Boeing by Carrera frames from the 80s that my dad used to wear. Besides their sentimental value, they are pretty rare and worth around a stack. I'll never sell ‘em though.
Tell me about your dog Oscar.
He's a 6 year old Boston terrier and he's the best! He's like a little pig. He snorts doing anything: sleeping, running, eating. He loves riding in the car, so I take him with me on most of my outings—he's my little navigator. He used to come to the shop with me, but sometimes he gets a little too turnt up with customers and other dogs, so now he spends his days with my girl who works from home. He makes people happy just by looking at his weird little face.
A little birdie told me that you’re the mastermind behind the GLCO sandwich board on La Brea? Where do you find your inspiration?
I try to find fun ways to spin current song lyrics, mostly rap influenced. Eyewear puns are cool too. However I'm feeling, I'll find a quote that I can somehow relate back to vision and eyewear.
The stores on La Brea seem like a second home for the people that work there. What’s your favorite part about working in this neighborhood? Outside of GLCO, where would you recommend someone shop on that block?
My favorite part about working on the block is the overall good vibes. Great food, good shopping, cool people—it's kind of like going to school back in the day—you know all your friends are gonna be there. There's always someone to say hi to. If I had to recommend shopping elsewhere, I'd say go to General Quarters. They make all their own products, from men's grooming to apparel and accessories, all here in LA. It's a one stop shop for the modern gentleman. The guys that run it are all solid.
When styling someone with a new pair of frames, where do you start?
I take a look at their face, then at their outfit, and I pick out a frame that I think will fit. Sometimes I nail it on the first try; if not, it's usually pretty close. I'll pick the next frame based on what I liked and disliked about the first one. I want them to look their best and represent us well. If something doesn't look good, I'm gonna tell you, in a nice way of course.
La Brea is good vibes—
all your friends are gonna be there.
Being in Los Angeles, I’m sure you’ve styled some famous clientele. Who was the one person that you felt star struck when they walked in?
I'm really fortunate to have worked with a lot of people that I respect. It's pretty crazy who walks through the door sometimes, but Eric Clapton and Jeff Goldblum are at the top of the list. Bob Rock is up there, too.