About

2011

IN THE BEGINNING

From our Venice studio we design and release our first collection of four styles: Hampton, Rialto, Speedway and Brooks

From our Venice studio we design and release our first collection of four styles: Hampton, Rialto, Speedway and Brooks

2012

NEW YEAR, NEW FIRSTS

Our LA flagship store opens its doors on La Brea and the first issue of Spectacle Magazine is printed

Our LA flagship store opens its doors on La Brea and the first issue of Spectacle Magazine is printed

2013

GROWTH OPPORTUNITIES

Having outgrown our Venice headquarters we set up shop in Downtown LA’s Arts District and open an office in Paris

Having outgrown our Venice headquarters we set up shop in Downtown LA’s Arts District and open an office in Paris

2014

COLLABS GALORE

Collaborations with Amelie Pichard, Mark McNairy, Thierry Lasry, and Robert Geller highlight our new collections

Collaborations with Amelie Pichard, Mark McNairy, Thierry Lasry, and Robert Geller highlight our new collections

2015

GOING COASTAL

The brand landscape expands with new retail outposts in Hayes Valley, San Francisco and Soho, New York

The brand landscape expands with new retail outposts in Hayes Valley, San Francisco and Soho, New York

Press

QUALITY

Our frames are handmade and finished with the finest materials and processes by the best eyewear makers in the world. Made in China, and proud of it.

Our frames are handmade and finished with the finest materials and processes by the best eyewear makers in the world. Made in China, and proud of it.

DETAILS

“The details are not the details; they make the product.” We use the finest materials, with unique acetates, polarized glass, and CR39 lenses sourced from Italy, Japan, and China.

“The details are not the details; they make the product.” We use the finest materials, with unique acetates, polarized glass, and CR39 lenses sourced from Italy, Japan, and China.

CALIFORNIA

Born in Venice Beach and designed in LA: each frame is named after a Venice street and stamped with VC/CA 90291. We are influenced and inspired every day by the people, places, and stories of California.

Born in Venice Beach and designed in LA: each frame is named after a Venice street and stamped with VC/CA 90291. We are influenced and inspired every day by the people, places, and stories of California.

STORIES

We work with a crew of photographers, writers, artists, and designers to create original content online daily and for our biannual printed Spectacle Magazine.

We work with a crew of photographers, writers, artists, and designers to create original content online daily and for our biannual printed Spectacle Magazine.

YOU

Your style is your own and we want to help you realize it. Check out our Modshop to customize your own frame, finish, and lens, and we'll build a unique pair just for you.

Your style is your own and we want to help you realize it. Check out our Modshop to customize your own frame, finish, and lens, and we'll build a unique pair just for you.

Team

JOEL AXELROD

Product Designer

Joel was born in Knoxville, TN. He roots for the Appalachian State Mountaineers and counts climbing to the highest point of the Great Wall as his favorite memory. His taco spot of choice is El Taqueria Huracan, though really, he'll eat anything that tastes good. Fair enough, right?

AMBER ALPER

Director of Sales - Global Sun

Amber was born in Milwaukee, Wisconsin. Her favorite place is any place with a roller coaster, though she still loves her hometown for its 50 cent tacos. Her spirit animal at heart is the slow loris.

Alice Barros

PR Coordinator

Native New Yorker Alice loves to eat Italian food, get down to the Saturday Night Fever soundtrack and hang out at gas stations in New Mexico off the I-40 (as one does). A quiz determined that her spirit animal is a hedgehog, which Alice says seems about right.

CHARISSE BROWN

Operations Manager

Charisse is our resident GIF expert. She likes to eat anything that tastes delicious but is terrible for you, and her spirit animal is Grumpy Cat.

JASON CASILLAS

National Retail Manager

Jason was born in Fountain Valley, California. His favorite place in Los Angeles is anywhere on the beach and he loves to eat chilli-lime flavored treats!

BRETT CATES

SALES EXECUTIVE

Brett cheers for the Golden State Warriors even though he was born in Denton, Texas. You can find him ordering tinga, pescado, and carnitas tacos, which he also refers to as "the trifecta." His spirit animal is the dolphin. Don't mess.

TIFFANY CHAN

Graphic Designer

Tiffany was born in Hong Kong but grew up in California. She loves to eat dim sum, though she has a soft spot for Ave 26 tacos too. You can find her thrifting for grandma sweaters 60% of the time.

MARIO CHAVES

EU Logistics Team Lead

Mario was born in Amsterdam but his shirt says it all: it's really California that knows how to party. Naturally, his favorite cities include LA, Lisbon, and Amsterdam. He roots for Benfica all the way, and he is proud to say that his spirit animal is Grey Goose. Who would expect anything else?

Jennifer Coats

Production Assistant

Jennifer was born in Santa Monica and attended FIDM here in LA. She loves 90s hip hop and R&B, the Lakers and ceviche. Her favorite thing is when she gets a chance to shop for herself, an answer she immediately tried to take back, but we wouldn’t let her because GIRL you deserve it.

Alice Dan

Planning Manager

Alice is an LA native, but her favorite places are the 3 B's: Berlin, and Barcelona, and her bed. She likes to eat string beans & boba and her spirit animal is a Koala.

ELENA DOUKAS

Director of Design + Development

Elena was born in Denver, Colorado. Her favorite place in Los Angeles is Moon Canyon, and she swears by the carnitas tacos from La Isla Bonita.

Galina Dubinsky

E-commerce Coordinator

Galina was born in Odessa, Ukraine. Isn't that such a pretty city name? She's into grandma fashion, artful YSL wedges, Tacos Arizas, and scrambled eggs. Her favorite place is Ghost Ranch. When we asked about her favorite team, she was like, "What are sports?" TOUCHÉ.

HEATHER EISNER

Chief Operating Officer

Heather was born in New York. She roots for Team Aniston and her favorite candy is Haribo Happy Cola!

JENNIE ESAJIAN

Development Manager

Jennie was born in Fresno, California. Her favorite place in Los Angeles is the Griffith Observatory, and she roots for the Dodgers!

Ryan Ford

Lab Manager

Ryan hails from the school of hard knocks and his favorite place is Rancho PQ skatepark. He likes italian beef combos from anywhere on the southside of Chicago. He roots for the Blackhawks!

MARK GAINOR

Senior Art Director

Mark was born in Calgary, Canada. His favorite place in Los Angeles is anywhere west of Lincoln Ave. and his spirit animal is the Rare Unicorn Beaver.

Carina Gomez

Sales Associate

Carina was born SF. Her favorite place is Harry Potter world though she hasn't been yet – it's just a gut feeling. Her favorite tacos are her granny's greasy fried potato ones with green salsa. Which explains why her spirit animal is an 80 year old grandma knitting on the beach. Slay.

Katy Gunn

Customer Service Assistant

Katy was born in Visalia, CA and attended CSU Northridge. She loves pistachio macarons and Super Taco. Like any true sports fan, her favorite team is whoever is winning atm. Her spirit animal is the narwal, the unicorn of the sea.

Jessica Ra Kemp

Sales Executive - Midwest

Jessica was born in Arizona and loves beaches. Her spirit animal is Fernet Branca and she loves tacos – breakfast tacos especially!

ADAM JOHNSTON

Marketing Manager

Adam was born in the suburbs of New York and loves his Mets. Adam is happy so long as it isn't snowing and there are wasabi peas nearby.

Shun Kinoshita

Art Director

Shun was born in Japan and is Team Japan. (His favorite place is Hawaii tho.) (And he'll also root for LeBron).

GARRETT LEIGHT

Head Coach

Garrett was born the year of the Rat in Venice, California. He graduated from Cal Poly San Luis Obispo and his spirit animal is the Almighty Carne Asada Taco.

BRUCE LITTELL

Chief Financial Officer

Bruce was born in New York so it makes sense that he loves to eat Hot Dogs. He shout out his elementary school PS 26, we're choosing to shout his spirit animal, the persian cat.

Larry Leight

Designer

Larry was born in LA and his favorite places are all islands South Pacific. He likes to eat Giorgio Baldi, and roots for the Dodgers and his daughter's indoor club volleyball team, "Sunshine." His spirit animal is a dolphin.

Sonia Lancaric

West Coast Rep

Sonia hails from Manhattan and went to NYU but she likes Japan and Joshua Tree lots too. She's a fan of Guisados (us too!) and her spirit animal is her French bulldog, @louisbastian. Like follow comment and subscribe!

Yvonne Marder

Venice Sales Associate

Yvonne’s favorite place is Rome and she likes eating (you guessed it) food! She loves them homemade soyrizo tacos and her favorite candy is tjoe’s dark chocolate caramel with sea salt. Her spirit animal is a mermaid.

KARENA MEYER

Retail Operations Coordinator

Big Sur is Karena Meyer’s favorite place, but a close second might be Taco Zone. She’ll never turn down a taco but she’ll also snack on anything from the Playa Provisions dessert menu. The owl is her spirit animal of choice.

Victor Munoz

Lab Technician

Victor is our in-house lens whiz. More to come!

MARIO NAVARRO

Warehouse Manager

Mario was born in Mazatlan, Sinaloa, Mexico (right near da beach). His favorite teams are the Kings and the 49ers. His candy of choice is paleta con chile.

RICARDO NAZARIO

Accounts Receivable Clerk

Ricardo was born in San Juan, Puerto Rico but he knows that the best tacos are Leo's Tacos on Venice Blvd. He doesn't have a favorite sports team, but he does love Snickers bars.

Ayron Michael Nelson

La Brea Sales Associate

Ayron was born in Flint Michigan, so he's tougher then he looks. His favorite place is a dive bar and the best tacos are every taco that's in his hand. His spirit animal is if Lucille Bluth and the two old guys on the balcony in the Muppet Show had a baby that was raised by Grace Jones, and Pageant coached by Dolly Parton.

SARAH OH

Designer

Sarah went to RISD, so it only makes sense that her favorite place in the whole universe is The Craft and Folk Art Museum. Her spirit animal is the rare but awesome bower bird. Also, when she sets out for road trips, sour straws are a definite requisite.

KHOA PHAM

La Brea Sales Associate

Khoa was born in Houston and likes to eat hamburgers on the regular, though Garrett's tacos are also fair game. His spirit animal is a newborn elephant, and his favorite memories are any that involve his mother. He roots ever so loyally for Team Batman!

Brian Pollock

Venice Store Manager

Brian’s favorite place is the ever-rad City Lights bookstore in San Francisco. He enjoys bowling alley food with ranch dressing, and as for candy, he celebrates the entire gummy catalog. His spirit animal is Michael Brunswick and he cheers for the Charlestown Chiefs.

Freza Paro

Market & Content Coordinator

Freza's spirit animal is the beagle and she roots for the UCLA Bruins. She was born in Cebu City of the Philippines and her favorite place is the redwood forest surrounding her NorCal hometown. Her favorite tacos are over at Guisados – get the cochinita pibil!

COURTNEY POLDRUGO

Development Coordinator

Courtney was born in SoCal and her favorite place is a nice one because it's Nice, France. She'll eat anything in a tortilla and her favorite tacos on the planet are the ones made in her house every week. Well, we'll just have to taste test those, won't we?

Juliana Russo

Design Assistant

Juliana joins us from Rio de Janeiro, where she studied at Puc-Rio before transferring to UCLA. Juliana loves tennis (esp. Rafael Nadal!), fish tacos and BOTH the desert and the ocean. Her spirit animal is a hummingbird.

SHAUN SCOPINICH

Logistics Manager

Shaun was born in Malibu, California and graduated from University of California Santa Cruz. His favorite spot in Los Angeles is Point Doom.

Luanna Rudd

Customer Service Representative

Lu was born from a pack of unicorns in the beautiful central valley, but she'll root for whichever team has the cutest mascot. Her spirit animal is Carrie Bradshaw and she went to school at FIDM SF. She can eat ice cream all day errday, and she finds the best tacos at Mondo Taco.

ADAM STANTON

San Francisco Store Manager

Adam Stanton was born in Detroit, which explains why he roots for the DET Tigers all the way. His favorite place is anywhere CA though. As for spirit animals: if Neil Young owns any falcons, he’ll gladly take its place.

JUSTIN STEINHARDT

EU Director of Operations

Justin was born in LA during the year of '83. His favorite place is nowhere near the States: he prefers Sweden. He's a fan of al pastor tacos though, and his spirit animal is the venerable rainbow trout.

EMMA TSOGTOO

Accountant

Emma was born in Mongolia but her favorite place is Los Angeles, even though she roots for Chicago sports teams. She'll never turn down a good bowl of borsch.

Sam Wahlstrom

Logistics Associate

Sam was born in Palm Springs but you can find her at her favorite place: the dance floor. Her favorite album is Lemonade by Beyonce and her spirit animal is Rogue, a tiny grey cat with white mittens.

Ashlee Willis

Design Associate

Ashlee was born in Milwaukee and went to Mt. Mary College. Like any true Packers fan, her favorite things to eat are beer and cheese, although she thinks the al pastor tacos at Petty Cash are insanely good. Her spirit animal is her dog Noodles.

HELENA VISCASILLAS

Sales Rep - Spain

Helena was born in the Canary Islands. She loves to eat jamón ibérico and her favorite candy is ChupaChups.

CHARLES WOLFE

Director of Sales - Global Optical

Charles was born in Clifton, Virginia but lives in Paris, France. He loves his grandma's homemade fudge bars and his spirit animal is a wolf, of course.

JEN GOODWIN

Sales Rep - North America

Jen was born in Malibu, California. She grew up eating Tito's Tacos but now prefers anything her husband cooks for her. Her spirit animal is the dolphin.

AGNES GORTER

Sales Rep - Benelux

Agnes is from Southern Netherlands. She loves the beach and she has a pet bunny, which she claims is her spirit animal.

PATRICK LUETHI

Sales Rep - Switzerland

Patrick was born in Zurich, Switzerland but his favorite place is Iceland. Hopefully they have good fish up there, because he loves sushi!

MARKUS NEUHOF

Sales Rep - Germany & Scandinavia

Markus is a German who's spirit animal is a penguin. His favorite place in the world is Tulum, Mexico.

ALEX NIEL

Sales Rep - France

Alex was born in Paris, France. You might find her in Capri eating blueberries, two of her favorite things.

WILL PETTIGREW

Sales Rep - UK, Ireland, Scotland & South Africa

Will was born in Litchfield and loves the beach. He loves to eat chili and cheese, the spicier the better! He’s a fan of all candy.

GAELLE SAVIGNAC

EU Customer Service Manager

Gaelle was born in Aurillac, France and the best tacos she's ever had were in Atlanta. Her spirit animal is a Dahu.