About

2011

IN THE BEGINNING

From our Venice studio we design and release our first collection of four styles: Hampton, Rialto, Speedway and Brooks

From our Venice studio we design and release our first collection of four styles: Hampton, Rialto, Speedway and Brooks

2012

NEW YEAR, NEW FIRSTS

Our LA flagship store opens its doors on La Brea and the first issue of Spectacle Magazine is printed

Our LA flagship store opens its doors on La Brea and the first issue of Spectacle Magazine is printed

2013

GROWTH OPPORTUNITIES

Having outgrown our Venice headquarters we set up shop in Downtown LA’s Arts District and open an office in Paris

Having outgrown our Venice headquarters we set up shop in Downtown LA’s Arts District and open an office in Paris

2014

COLLABS GALORE

Collaborations with Amelie Pichard, Mark McNairy, Thierry Lasry, and Robert Geller highlight our new collections

Collaborations with Amelie Pichard, Mark McNairy, Thierry Lasry, and Robert Geller highlight our new collections

2015

GOING COASTAL

The brand landscape expands with new retail outposts in Hayes Valley, San Francisco and Soho, New York

The brand landscape expands with new retail outposts in Hayes Valley, San Francisco and Soho, New York

Press

QUALITY

Our frames are handmade and finished with the finest materials and processes by the best eyewear makers in the world. Made in China, and proud of it.

Our frames are handmade and finished with the finest materials and processes by the best eyewear makers in the world. Made in China, and proud of it.

DETAILS

“The details are not the details; they make the product.” We use the finest materials, with unique acetates, polarized glass, and CR39 lenses sourced from Italy, Japan, and China.

“The details are not the details; they make the product.” We use the finest materials, with unique acetates, polarized glass, and CR39 lenses sourced from Italy, Japan, and China.

CALIFORNIA

Born in Venice Beach and designed in LA: each frame is named after a Venice street and stamped with VC/CA 90291. We are influenced and inspired every day by the people, places, and stories of California.

Born in Venice Beach and designed in LA: each frame is named after a Venice street and stamped with VC/CA 90291. We are influenced and inspired every day by the people, places, and stories of California.

STORIES

We work with a crew of photographers, writers, artists, and designers to create original content online daily and for our biannual printed Spectacle Magazine.

We work with a crew of photographers, writers, artists, and designers to create original content online daily and for our biannual printed Spectacle Magazine.

YOU

Your style is your own and we want to help you realize it. Check out our Modshop to customize your own frame, finish, and lens, and we'll build a unique pair just for you.

Your style is your own and we want to help you realize it. Check out our Modshop to customize your own frame, finish, and lens, and we'll build a unique pair just for you.

Team

Tyrell Alleyne

New York Store Manager

Tyrell was born in Brooklyn and he’s always down for cheesesteak (Cheese Whiz a must). He pledges allegiance to the Knicks and his spirit animal is, appropriately, Bran Stark’s dire wolf. As for his tacos, he strongly suggests Cafe Habana on Prince Street.

JASON BETZ

La Brea Store Optician

Betz hails from Lebanon, OR. His food and drink of choice is sushi and Dales Pale Ale. He roots for the Girl Skateboards 2003 team all the way, and his spirit animal is none other than the honorable Squirrel. He just moved to LA, so he'll keep you posted on a favorite taco spot.

AMBER ALPER

Director of Sales - Global Sun

Amber was born in Milwaukee, Wisconsin. Her favorite place is any place with a roller coaster, though she still loves her hometown for its 50 cent tacos. Her spirit animal at heart is the slow loris.

CHARISSE BROWN

Operations Manager

Charisse was born in Omaha, NE and graduated from Cal State Northridge. She likes to eat anything that tastes delicious but is terrible for you, and her spirit animal is Grumpy Cat.

JASON CASILLAS

La Brea Store Manager

Jason was born in Fountain Valley, California. His favorite place in Los Angeles is anywhere on the beach and he loves to eat chilli-lime flavored treats!

BRETT CATES

SALES EXECUTIVE

Brett cheers for the Golden State Warriors even though he was born in Denton, Texas. You can find him ordering tinga, pescado, and carnitas tacos, which he also refers to as "the trifecta." His spirit animal is the dolphin. Don't mess.

TIFFANY CHAN

Marketing + Content Coordinator

Tiffany was born in Hong Kong but grew up in California. She loves to eat dim sum and breakfast burritos in the same day. She won't watch sports unless it's the Olympics or the World Cup.

MARIO CHAVES

EU Logistics Team Lead

Mario was born in Amsterdam but his shirt says it all: it's really California that knows how to party. Naturally, his favorite cities include LA, Lisbon, and Amsterdam. He roots for Benfica all the way, and he is proud to say that his spirit animal is Grey Goose. Who would expect anything else?

Mike McConnell

MIDWEST SALES EXECUTIVE

Mike ewas born in Grand Rapids, MI and naturally his favorite spot is Lake Michigan Beach. He digs Korean food, and finds the best tacos at Taqueria San Jose. His favorite memories are all about spending time with his boys.

JENNIFER DIAZ

Planning + Production Manager

Jennifer Diaz is a Scorpio born in Elk Grove Village, Illinois. Her favorite team is the Chicago Bears, also known as the Monsters of the Midway. She'll eat anything with cheese.

EMILY DRAZNIK

PR + Social Media Coordinator

Emily is an Illinoisian that loves anything covered in cheese, but not as much as she loves Katy Perry. If Lydia Deetz and Daria had a baby, that would be her spirit animal.

ELENA DOUKAS

Director of Design + Development

Elena was born in Denver, Colorado. Her favorite place in Los Angeles is Moon Canyon, and she swears by the carnitas tacos from La Isla Bonita.

HEATHER EISNER

Chief Operating Officer

Heather was born in New York. She roots for Team Aniston and her favorite candy is Haribo Happy Cola!

JENNIE ESAJIAN

Development Manager

Jennie was born in Fresno, California. Her favorite place in Los Angeles is the Griffith Observatory, and she roots for the Dodgers!

MARK GAINOR

Art Director

Mark was born in Calgary, Canada. His favorite place in Los Angeles is anywhere west of Lincoln Ave. and his spirit animal is the Rare Unicorn Beaver.

MISTY GOLDENBERG

Ecommerce Merchandiser

Misty was born in Santa Monica, California. She graduated from Boston University and her favorite candy is anything chocolate.

ADRIAN GUERRERO

Logistics Associate

Adrian was born in Los Reyes de Salgado Mihoacan, Mexico. He doesn't like any sports, at all. However, his spirit animal is the Mighty T-Rex man XD.

CARLA HENSLEY

EXECUTIVE ANALYST

Carla was born on the coast of Peru but her favorite places are libraries: her own and the one from Beauty and the Beast. Her spirit animal is Lady Gaga though, and as for teams? She roots against most of them!

DARROLL JENKINS

Planner

Darroll was born in Detroit, Michigan and graduated from Michigan State University. His favorite teams are the Lions, Tigers, Pistons, and Red Wings (all Detroit)!

ADAM JOHNSTON

Marketing Manager

Adam was born in the suburbs of New York and loves his Mets. Adam is happy so long as it isn't snowing and there are wasabi peas nearby.

Amaya Keller

NY Sales Associate

Amaya is from Oakland, so she's a fan of the warriors ('15 NBA Champions, '16 40-4, she'll have you know). For tacos, her go-to spots on both coasts are La Taqueria (SF) and Mexican Grocery 2000 (NY). Her favorite place is either Lake Leonard or the internet.

GARRETT LEIGHT

Founder

Garrett was born the year of the Rat in Venice, California. He graduated from Cal Poly San Luis Obispo and his spirit animal is the Almighty Carne Asada Taco.

BRUCE LITTELL

Chief Financial Officer

Bruce was born in New York so it makes sense that he loves to eat Hot Dogs. He shout out his elementary school PS 26, we're choosing to shout his spirit animal, the persian cat.

KARENA MEYER

Executive Assistant

Big Sur is Karena Meyer’s favorite place, but a close second might be Taco Zone. She’ll never turn down a taco but she’ll also snack on anything from the Playa Provisions dessert menu. The owl is her spirit animal of choice.

ISAAC MANN

New York Optician

Isaac hails from Queens, loves Thai food, and roots for the New York Giants. He loves to hangout in Florida and his recommendation for the best tacos are at Rocco's Tacos. The mighty lion is his spirit animal.

MARIO NAVARRO

Logistics Associate

Mario was born in Mazatlan, Sinaloa, Mexico (right near da beach). His favorite teams are the Kings and the 49ers. His candy of choice is paleta con chile.

RICARDO NAZARIO

Accounts Receivable Clerk

Ricardo was born in San Juan, Puerto Rico but he knows that the best tacos are Leo's Tacos on Venice Blvd. He doesn't have a favorite sports team, but he does love Snickers bars.

GABDIEL ORTIZ

NY Store Optician

Give Gabdiel a slice of pizza anytime, any place, and he'll eat it. That's how much he likes it. He also digs the tacos that come straight from Roosevelt Ave. in Queens, and Wild Berry Skittles are fair game too.

SARAH OH

Design Assistant

Sarah went to RISD, so it only makes sense that her favorite place in the whole universe is The Craft and Folk Art Museum. Her spirit animal is the rare but awesome bower bird. Also, when she sets out for road trips, sour straws are a definite requisite.

COURTNEY POLDRUGO

Development Coordinator

Courtney was born in SoCal and her favorite place is a nice one because it's Nice, France. She'll eat anything in a tortilla and her favorite tacos on the planet are the ones made in her house every week. Well, we'll just have to taste test those, won't we?

SHAUN SCOPINICH

Logistics Manager

Shaun was born in Malibu, California and graduated from University of California Santa Cruz. His favorite spot in Los Angeles is Point Doom.

KAYLA SHEERIN

Customer Service Associate

Kayla is a 90's baby and loves too much music to pick just one fave album. She does love the St. Louis Blues, but the blues have no part in her spirit animal of choice – elephants – which she likes for all their silliness. As for tacos? Shrimp all day errday, please.

ADAM STANTON

San Francisco Store Manager

Adam Stanton was born in Detroit, which explains why he roots for the DET Tigers all the way. His favorite place is anywhere CA though. As for spirit animals: if Neil Young owns any falcons, he’ll gladly take its place.

JUSTIN STEINHARDT

EU Director of Operations

Justin was born in LA during the year of '83. His favorite place is nowhere near the States: he prefers Sweden. He's a fan of al pastor tacos though, and his spirit animal is the venerable rainbow trout.

JUSTIN TENG

SF SALES ASSOCIATE

Justin's favorite place is the Golden Gate Park on Mondays. He's into any meat with bread around it, and would rather have burritos than tacos. His favorite candy is the weird Chinese ones in rice paper, and the rats from Willard are ultimately his spirit animal of choice.

EMMA TSOGTOO

Accountant

Emma was born in Mongolia but her favorite place is Los Angeles, even though she roots for Chicago sports teams. She'll never turn down a good bowl of borsch.

HELENA VISCASILLAS

Sales Rep - Spain

Helena was born in the Canary Islands. She loves to eat jamón ibérico and her favorite candy is ChupaChups.

BOBBY VALENTINE

La Brea Store Optician

Bobby was born in Glendale, California. He was not a fan of school, but is a huge fan of the Lakers.

CHARLES WOLFE

Director of Sales - Global Optical

Charles was born in Clifton, Virginia but lives in Paris, France. He loves his grandma's homemade fudge bars and his spirit animal is a wolf, of course.

JEN GOODWIN

Sales Rep - North America

Jen was born in Malibu, California. She grew up eating Tito's Tacos but now prefers anything her husband cooks for her. Her spirit animal is the dolphin.

AGNES GORTER

Sales Rep - Benelux

Agnes is from Southern Netherlands. She loves the beach and she has a pet bunny, which she claims is her spirit animal.

PATRICK LUETHI

Sales Rep - Switzerland

Patrick was born in Zurich, Switzerland but his favorite place is Iceland. Hopefully they have good fish up there, because he loves sushi!

MARKUS NEUHOF

Sales Rep - Germany & Scandinavia

Markus is a German who's spirit animal is a penguin. His favorite place in the world is Tulum, Mexico.

ALEX NIEL

Sales Rep - France

Alex was born in Paris, France. You might find her in Capri eating blueberries, two of her favorite things.

WILL PETTIGREW

Sales Rep - UK, Ireland, Scotland & South Africa

Will was born in Litchfield and loves the beach. He loves to eat chili and cheese, the spicier the better! He’s a fan of all candy.

GAELLE SAVIGNAC

EU Customer Service Manager

Gaelle was born in Aurillac, France and the best tacos she's ever had were in Atlanta. Her spirit animal is a Dahu.